B.S. Business Administration - Marketing Management

Students in the Marketing Management concentration study the components of marketing structure and the modern concepts of marketing and related management concepts. Marketing involves understanding the development of new products or enhancement of existing products, the price of products, communication and distribution of the products. Additionally, the legal environment, segmentation, management of marketing plans, the international market, consumer behavior, research, retailing and advertising are studied.

In addition to the program objectives of the B.S. Business Administration degree, this concentration requires students to: 

  • Demonstrate knowledge of basic principles of marketing
  • Demonstrate knowledge of the importance of global markets 
  • Apply statistical, problem solving and critical thinking skills 
Concentration in Marketing Management
BA 326Consumer Behavior Replaces Open Elective3
BA 375Supply Chain Management Replaces Open Elective3
BA 421Integrated Marketing Communications Replaces Business-Related Elective3
BA 422Sales and Sales Management Replaces Business-Related Elective3
BA 424Marketing Research Replaces Open Elective3
BA 425Marketing Management Replaces Business-Related Elective3
BA 429Competitive Intelligence Replaces Open Elective3
BA 437International Marketing Replaces Business-Related Elective3
BA 475E-Business and E-Commerce for Managers Replaces Open Elective3
or MC 322 Social Media Marketing
Total Hours27