B.S. Business Administration - Marketing Management/MBA

Students in the Marketing Management concentration study the components of marketing structure and the modern concepts of marketing and related management concepts. Marketing involves understanding the development of new products or enhancement of existing products, the price of products, communication and distribution of the products. Additionally, the legal environment, segmentation, management of marketing plans, the international market, consumer behavior, research, retailing and advertising are studied.

In addition to the learning outcomes of the B.S. Business Administration degree, this concentration requires students to:

  • Demonstrate knowledge of basic principles of marketing
  • Demonstrate knowledge of the importance of global markets 
  • Apply statistical, problem solving and critical thinking skills 

Students must also achieve the learning outcomes of the MBA degree.

Concentration in Marketing Management
BA 326Consumer Behavior Replaces Open Elective
BA 375Supply Chain Management Replaces Open Elective3
BA 421Integrated Marketing Communications Replaces Open Elective3
BA 422Sales and Sales Management Replaces Business-Related Elective3
BA 424Marketing Research Replaces Business-Related Elective3
BA 425Marketing Management Replaces Business-Related Elective3
BA 429Competitive Intelligence Replaces Open Elective
BA 437International Marketing Replaces Business-Related Elective3
BA 475E-Business and E-Commerce for Managers Replaces Open Elective3
or MC 322 Social Media Marketing
Graduate Business Courses
BA 600Research Methods in Business and Education3
BA 605Management Communications3
BA 625Global Strategic Management3
BA 642Leadership in Business and Professions3
BA 643Strategic Change Management3
Select one of the following:3
Marketing Management
Strategic Marketing for Nonprofit Organizations
Advanced Sales and Marketing in Hospitality
Strategic Selling
Graduate Business Electives12
Total Hours51