Competitive Intelligence Certificate
The Competitive Intelligence certificate is designed to provide students with foundational knowledge and skills to pursue a career in a new and dynamic field of integrated business intelligence. Competitive Intelligence is seeing the entire business landscape going beyond market research or business intelligence-customers, distributors, suppliers, technology, political, societal changes, government regulations, legal, competitors, industries, demographics, and legislation. CI is knowledge and foreknowledge giving strategic decision-makers insights, forecasts, and estimates of what is to come.
These certificate courses can be applied to a degree in Business Administration at Husson University, enhance a degree in another discipline, or augment prior learning to provide for a change in career.
|BA 424||Marketing Research||3|
|BA 429||Competitive Intelligence||3|
|Choose one of the following||3|
|Introduction to Data Analytics|
|Data Exploration & Visualization|
|Choose two of the following||6|
|Sales and Sales Management|