Competitive Intelligence Certificate

The Competitive Intelligence certificate is designed to provide students with foundational knowledge and skills to pursue a career in a new and dynamic field of integrated business intelligence. Competitive Intelligence is seeing the entire business landscape going beyond market research or business intelligence-customers, distributors, suppliers, technology, political, societal changes, government regulations, legal, competitors, industries, demographics, and legislation. CI is knowledge and foreknowledge giving strategic decision-makers insights, forecasts, and estimates of what is to come.

These certificate courses can be applied to a degree in Business Administration at Husson University, enhance a degree in another discipline, or augment prior learning to provide for a change in career.

Required Courses
BA 424Marketing Research3
BA 429Competitive Intelligence3
Choose one of the following3
Introduction to Data Analytics
Data Exploration & Visualization
Choose two of the following6
Consumer Behavior
Business Strategy
Sales and Sales Management
Marketing Management
Total Hours15