BS Hospitality & Tourism Management - Sales and Marketing

This program provides a very strong core of hospitality and tourism courses and a varied general education background leading to a strategically balanced business acumen in the area of sales and marketing.  Hospitality and Tourism Management students are required to maintain a 2.0 overall cumulative grade point average and a 2.0 overall grade point average in their major courses.  Students in this concentration will complete the program objectives for the B.S. Hospitality Management degree and will be required to: 

  • Demonstrate knowledge of basic principles of marketing
  • Demonstrate knowledge of the importance of global markets 
  • Apply statistical, problem solving and critical thinking skills 

General Education Courses
BA 302Business Ethics3
BA 422Sales and Sales Management3
CM 100Speech3
EH 123Rhetoric and Composition I3
EH 124Rhetoric and Composition II3
EH 200Approaches to Literature3
HA 200Tourism and Travel3
HA 401Hospitality Internship (Has been reduced from 6 credit hours to 3 credit hours)3
HA 402Leadership in Hospitality Management3
HE 111The Husson Experience ***1
IT 111Introduction to Microsoft Office 3
or IT 214 Microcomputer Spreadsheet Applications
MS 132Probability and Statistics3
or MS 232 Finite Mathematics
MS 141Contemporary College Algebra4
PY 111General Psychology3
Communication Elective3
Fine Arts Elective3
Foreign Culture & Conversation Elective3
Lab Science Elective3-4
General Business Courses
AC 121Principles of Accounting I3
AC 122Principles of Accounting II3
AC 211Managerial Accounting 3
BA 101Introduction to Business3
BA 201Business Law I3
BA 202Business Law II3
BA 211Microeconomics3
BA 212Macroeconomics3
BA 245Marketing Fundamentals3
BA 310Organization and Management3
BA 362Financial Management 3
BA 490International Business3
HA 101Intro to Hospitality Mgmnt (Concentration in Small Business Entrepreneurship Courses)3
HA 201Food & Beverage Control Systems3
HA 202Facilities & Guest Services3
HA 301Supervision in Hospitality Management3
HA 302Hotel Operations3
Concentration in Sales Marketing Courses
BA 421Integrated Marketing Communications 3
BA 423Retail Management3
BA 425Marketing Management3
BA 437International Marketing3
HA 303Event Planning and Management3
HA 311Destination Management and Marketing3
Total Hours122-123

Suggested Course Sequence

First Year
BA 1013EH 1243
CM 1003HA 2003
HA 1013Foreign Culture and Conversation Elective3
HE 111***1IT 111 or 2143
MS 1414MS 132 or 2323
EH 1233 
 17 15
Second Year
AC 1213AC 1223
BA 2013BA 2023
BA 2113BA 2123
EH 2003HA 2023
HA 2013Communications Elective3
 15 15
Third Year
AC 2113BA 3023
BA 2453BA 3103
HA 3013HA 3023
HA 3113HA 3033
PY 1113Lab Science Elective3-4
 15 15-16
Fourth Year
BA 3623BA 4223
BA 4213BA 4373
BA 4233BA 4903
BA 4253HA 4023
HA 4013Fine Arts Elective3
 15 15
Total Hours: 122-123

Credit may not be required for degree completion