B.S. Sport Management

Students pursuing the B.S. Sport Management degree will be expected to:

  • Explain the major concepts in the functional areas of accounting, marketing, finance and management
  • Evaluate the legal, social and economic environments of business
  • Describe the global environment of business
  • Apply ethical decision making skills and integrity in an ever-changing, global environment
  • Demonstrate oral and written communication skills, appropriate to the profession
  • Apply critical problem solving and professional skills in an experiential learning environment
  • Demonstrate general and functional knowledge of Sport Management principles including: Behavioral Dimensions in Sport; Management and Organizational Skills in Sport; Governance and Legal Aspects in Sport; and Sustainability

In this program of study, students must earn a minimum of 120 credit hours, including 45 semester hours of required General Business courses and 39 semester hours of required Sport Management coursework in order to prepare for careers in this field. The continued success of our graduates is based upon a solid foundation of business and liberal arts knowledge combined with essential experiential learning activities.

General Education Courses
EH 123Rhetoric and Composition I3
EH 124Rhetoric and Composition II3
EH 200Approaches to Literature3
HE 111The Husson Experience ***1
IT 111Introduction to Microsoft Office 3
or IT 214 Microcomputer Spreadsheet Applications
MS 141Contemporary College Algebra4
MS 132Probability and Statistics3
or MS 232 Finite Mathematics
Communication Elective6
Global Elective3
Fine Arts Elective3
Foreign Culture and Conversation Elective3
Lab Science Elective3-4
Open Elective3
Co-curricular activity and/or community service
General Business Courses
AC 121Principles of Accounting I3
AC 122Principles of Accounting II3
AC 211Managerial Accounting 3
BA 101Introduction to Business3
BA 202Business Law II3
BA 211Microeconomics3
BA 212Macroeconomics3
BA 245Marketing Fundamentals3
BA 302Business Ethics3
BA 310Organization and Management3
BA 421Integrated Marketing Communications 3
HA 301Supervision in Hospitality Management3
BA 362Financial Management 3
Sport Management Courses
SM 101Intro to Sport Management3
SM 201Introduction to Sport Law3
SM 202Hospitality and Sport Facility Design and Management3
SM 203Sport in Society3
SM 302Sports Ethics3
SM 307Sport Finance3
SM 322Sport Marketing3
SM 331Governance and Policy in Sport3
SM 341Recreational Programing and Event Management3
SM 407Psychology of Sport3
SM 409Leadership in Sports Organizations3
SM 496Sports Management Internship3
SM 497Intermediate Sport Management Internship3
HSTM Elective3
Total Hours122-123

Credit may not be required for degree completion. 

Suggested Course Sequence

First Year
BA 1013EH 1243
EH 1233IT 111 or 2143
HE 111***1MS 132 or 2323
MS 1414SM 2023
SM 1013Fine Arts Elective3
Communications Elective3 
 17 15
Second Year
AC 1213AC 1223
BA 2113BA 2023
EH 2003BA 2123
SM 2013SM 2033
Lab Science Elective3-4Global Elective3
 15-16 15
Third Year
AC 2113Communication Elective3
BA 2453BA 3103
BA 3023SM 3023
HA 3013SM 3223
SM 3313SM 3413
 15 15
Fourth Year
BA 3623SM 4093
BA 4213SM 4973
SM 3073-3Open Elective3
SM 4073Foreign Culture and Conversation Elective3
SM 4963HSTM Elective3
 15 15
Total Hours: 122-123


SM 101. Intro to Sport Management. 3 Hours.

Historical and philosophical aspects of sports management are covered together with an overview of current issues, and career opportunities in sports management. Students will formulate personal and career goals. Prerequisite(s): Major=BS Bus Ad - Sport Mgmt or Major=BS Sport Management.

SM 201. Introduction to Sport Law. 3 Hours.

This course provides students with a basic knowledge of the principles of law that regulate both the amateur and professional sports industries. In addition, students will become familiar with legal principles relating to contracts and property. The course materials will be taken primarily from sport and will concentrate on the many legal issues that regulate this unique industry. Special emphasis will be placed on the risks of litigation.

SM 202. Hospitality and Sport Facility Design and Management. 3 Hours.

This course is designed to introduce students to facility design and management in the hospitality and sport industry. The course will investigate theories and concepts utilized in the planning, construction, and management of new and existing hospitality and sport facilities as well as guidelines for evaluating the sustainability and life cycle of existing facilities.

SM 203. Sport in Society. 3 Hours.

This course is intended to provide an in depth study of sport in society. The course includes gender equity, deviance and aggression, race and culture, economics and social class, and the role of the media. Prerequisite(s): SM 101.

SM 299. Topic/. 1-3 Hour.

This course is intended to provide the opportunity to offer courses in Sport Management that would not normally be part of the Husson Curriculum. As such, the topics will depend upon the interests of the students and faculty.

SM 300. Principles & Qualities of Coaching. 3 Hours.

This 3-credit class is designed to educate, prepare and certify individuals to coach at all levels. Students will obtain an (ASEP) American Sports Education Program Certification upon completing the instruction and passing the test. A CPR and First Aid certificate will also be issued after completing the specific testing required. Principles and Quality of Coaching will cover all aspects of coaching including: Developing a coaching philosophy, effective communication among coaches, players, parents, officials, media and the community. How to conduct tryouts, motivating players, building a program, how to deal with college coaches recruiting players, practice plans, game preparation, etc.

SM 302. Sports Ethics. 3 Hours.

This course will focus on the exploration of contemporary values, issues, and controversies associated with sport and sport management. Current issues, ethical dilemmas in the sport environment, organizational responsibility, and professional ethics will be discussed. During this course, students will become involved with discussions on sportsmanship, fan behavior, performance-enhancing drugs, cheating and deception, the role of violence in sports, gender equity in sport, deviant behavior in athletics, and issues related to youth sports participation. This course will explore the various issues to be raised by encouraging discussion among the students, by conducting formal debates, and developing position papers on the subject matter.

SM 304. Principles of Sports Medicine. 3 Hours.

This course is designed to integrate basic medical concepts and related scientific information to provide a foundation in the prevention, recognition, assessment, management, disposition, and reconditioning of sport-related injuries and illnesses.

SM 307. Sport Finance. 3-3 Hours.

This course examines financial considerations relative to Sport Management, including: budgeting, fundraising, marketing and the economic impact of sport events. Although the focus of the course is on the two most visible segments of the sport industry – intercollegiate and professional athletics, sufficient attention is given to methods and strategies that may be applied across the discipline. Prerequisite(s): SM 101.

SM 322. Sport Marketing. 3 Hours.

This upper level major course examines the theories, fundamentals and practical applications of marketing for sport related organizations. It offers a broad perspective of the diverse segments that comprise the sport industry – the Sport Performance Segment; the Sport Production Segment; and the Sport Promotion Segment. For the purpose of this course, sport marketing is defined as, “the process of designing and implementing activities for the production, pricing, promotion, and distribution of a sport or sport business product to satisfy the needs or desires of consumers and to achieve the companies objectives.” Students will gain experience working in groups and are encouraged to develop interpersonal skills that may be employed in future endeavors. Additional emphasis will be placed on the development of critical thinking, analytical, writing and oral communication skills. Prerequisite(s): BA 245.

SM 331. Governance and Policy in Sport. 3 Hours.

This course is an examination of the integration of management theory with sport governance and policy development practice. The course provides an overview of the sport industry that will provide students with an understanding of the authority, organizational structures, and function of the major governing bodies in the various segments of professional and amateur sport organizations at the local, national, and global levels. The study of policy development in educational, non-profit, professional, and international sport organizations in relation to governance issues will also be addressed.

SM 341. Recreational Programing and Event Management. 3 Hours.

This course is an examination of the principles and methods of program development, management, delivery, and assessment within the sport industry, specifically integrating youth, community and campus recreation. Using principles and practice of event coordination and administration, students will design, develop, and implement community-based programs and/or events, including competitive and non-competitive leagues and tournaments, and non-credit instructional sport programs, events, and services.

SM 407. Psychology of Sport. 3 Hours.

The focus is on how people behave in sport and exercise settings: motivation, anger, fear, and how such emotions affect performance; how emotions can be moderated and how behaviors can be made more effective are covered.

SM 409. Leadership in Sports Organizations. 3 Hours.

This course provides and in-depth study of leadership styles and their importance in the field of sports. Prerequisite(s): College Level=Senior.

SM 441. Outdoor Recreation Programming. 3 Hours.

This course is an examination of the values, principles and methods of program development, management, delivery, and assessment within the outdoor and adventure recreation industry. Additionally, the course will focus on environmental and governmental impact of outdoor and adventure recreation. The basic principles and procedures for developing outdoor recreation programs will be introduced while providing the opportunities to acquire and utilize recreation programming skills through practical application. Prerequisite(s): SM 341.

SM 496. Sports Management Internship. 3 Hours.

This course is designed to provide sports management students with practical work experience in a sports management environment.

SM 497. Intermediate Sport Management Internship. 3 Hours.

This course is designed to provide sport management students with practical work experience in a sport business setting. This college-supervised internship builds upon the SM 496 internship experience to provide the student with additional exposure to the sport industry. A journal and written assignments are required components of the internship experience.

SM 498. Advanced Sport Management Internship. 3 Hours.

This course is designed to provide sport management students with practical work experience in a sport business setting. This college-supervised internship builds upon prior internship experiences to provide the student with additional exposure to the sport industry. A journal and written assignments are required components of the internship experience.

SM 499. Topic/. 1-3 Hour.

This course provides sport management students the opportunity to research and develop special projects within the realm of sport management. Open to Junior and Senior students only.