Certificate - Digital and Social Media Marketing

The Certificate in Digital and Social Media Marketing provides students with knowledge of the online and social media marketplace and how to strategically leverage it for business success. Students learn the fundamentals of online marketing, how to develop and gain online insight and apply that knowledge to develop marketing messages and then produce digital content and deliverables. Students learn principles of inbound marketing, organic search engine marketing, website promotion, online advertising, and analytics and conversation tracking. Students develop and execute an actionable plan for digital marketing of businesses as well as personal brands. This certificate is designed for students as well as working professionals in the field of advertising, public relations, marketing and small business. 

Required Courses
IT 211Search Engine Marketing3
MC 220Introduction to Marketing3
MC 228Digital Marketing Principles and Strategies3
MC 322Social Media Marketing3
Choose One3
Web Design for Non-Majors
Web Design-Content Layer
Total Hours15