Certificate - Digital and Social Media Marketing
The Certificate in Digital and Social Media Marketing provides students with knowledge of the online and social media marketplace and how to strategically leverage it for business success. Students learn the fundamentals of online marketing, how to develop and gain online insight and apply that knowledge to develop marketing messages and then produce digital content and deliverables. Students learn principles of inbound marketing, organic search engine marketing, website promotion, online advertising, and analytics and conversation tracking. Students develop and execute an actionable plan for digital marketing of businesses as well as personal brands. This certificate is designed for students as well as working professionals in the field of advertising, public relations, marketing and small business.
|IT 211||Search Engine Marketing||3|
|MC 220||Introduction to Marketing||3|
|MC 228||Digital Marketing Principles and Strategies||3|
|MC 322||Social Media Marketing||3|
|Web Design for Non-Majors|
|Web Design-Content Layer|