B.S. Mass Communications - Marketing Communications/Master of Business Administration
The Marketing Communications & Master of Business Administration program prepares students for careers in public relations, advertising, social media, and marketing through theory and practice. It offers students an project-based curriculum that focuses on communicating an organization’s brand, online persona, image, and reputation. Students generate creative solutions and compelling stories that address clients' marketing challenges while appealing to their consumers. This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, writing, video, and web design while taking core communications and marketing courses. As students progress in this concentration they will have the opportunity to work with clients and complete internships to apply what they have learned while developing a professional portfolio of work.
During years four & five of the Marketing Communications MBA program students will take an additional 30 credits of graduate business and management courses designed to develop and strengthen skills in analysis, decision-making, and implementation. The program balances strengths in the traditional areas of accounting, finance, management, and marketing with careful attention to the development of skills in communication, interpersonal relations, and leadership which are essential to effective performance in organizations.
GENERAL EDUCATION COURSES | ||
CM 100 | Speech | 3 |
EH 105 | College Writing | 3 |
HE 111 | The Husson Experience *** | 1 |
MC 101 | Introduction to Media | 3 |
MC 236 | History of Mass Communications | 3 |
MC 400 | Ethics in Media | 3 |
PY 111 | General Psychology | 3 |
VF 245 | Photography I | 3 |
Foreign Culture and Conversation Elective | 3 | |
Historical Elective | 3 | |
Lab Science Elective (Must also qualify as a sustainability elective) | 3-4 | |
Literature Elective | 3 | |
Math I Elective | 4 | |
Math II Elective | 3 | |
Perspectives Elective | 3 | |
Philosophical Elective | 3 | |
MARKETING PROGRAM CLASSES | ||
CM 200 | Interpersonal Communication | 3 |
DA 110 | Data Exploration & Visualization | 3 |
GV 245 | Graphic Design I | 3 |
IT 121 | Computer Applications for Digital Media | 3 |
IT 202 | Web Design for Non-Majors | 3 |
MC 116 | Intro to Public Relations | 3 |
MC 216 | Principles of Advertising | 3 |
MC 220 | Introduction to Marketing | 3 |
MC 228 | Digital Marketing Principles and Strategies | 3 |
MC 301 | Career Preparation | 1 |
MC 314 | Cross Cultural Communication | 3 |
MC 316 | Advertising Campaigns | 3 |
MC 317 | Public Relations Techniques | 3 |
MC 319 | Media Marketing and Sales | 3 |
MC 322 | Social Media Marketing | 3 |
MC 338 | Communication Research Methods | 3 |
MC 330 | Mass Communications Internship (or AE/BA/EP/FA/GV/HA/IT/MC/VF Elective) | 3-9 |
MC 406 | Media Law and Regulation | 3 |
MC 418 | Marketing Communications Campaigns | 3 |
VF 100 | Intro to Video Production | 3 |
ELECTIVES | ||
AE/BA/EP/FA/GV/HA/IT/MC/VF | 3 | |
MC or Business-Related Electives | 9 | |
Open Elective | 3 | |
GRADUATE BUSINESS CLASSES | ||
BA 600 | Research Methods in Business and Education | 3 |
BA 605 | Management Communications | 3 |
BA 625 | Global Strategic Management | 3 |
BA 643 | Strategic Change Management | 3 |
BA 642 | Leadership in Business and Professions | 3 |
Choose One from the following: | 3 | |
Marketing Management | ||
Strategic Marketing for Nonprofit Organizations | ||
Advanced Sales and Marketing in Hospitality | ||
Strategic Selling | ||
Graduate Business Electives | 12 | |
Total Hours | 150-157 |
First Year | |||
---|---|---|---|
Fall | Hours | Spring | Hours |
EH 105 | 3 | CM 100 | 3 |
HE 111*** | 1 | MC 220 | 3 |
IT 121 | 3 | VF 100 | 3 |
MC 101 | 3 | Math I Elective | 4 |
MC 116 | 3 | Perspectives Elective | 3 |
13 | 16 | ||
Second Year | |||
Fall | Hours | Spring | Hours |
CM 200 | 3 | DA 110 | 3 |
GV 245 | 3 | MC 228 | 3 |
MC 216 | 3 | VF 245 | 3 |
PY 111 | 3 | Literature Elective | 3 |
Math II Elective | 3 | Philosophical Elective | 3 |
15 | 15 | ||
Third Year | |||
Fall | Hours | Spring | Hours |
MC 314 | 3 | IT 202 | 3 |
MC 316 | 3 | MC 236 | 3 |
MC 317 | 3 | MC 319 | 3 |
Historical Elective | 3 | MC 338 | 3 |
AE/BA/EP/FA/GV/HA/IT/MC/VF | 3 | Lab Science Elective (Must also qualify as a sustainability elective) | 3-4 |
15 | 15-16 | ||
Fourth Year | |||
Fall | Hours | Spring | Hours |
BA 600 | 3 | BA 621, 712, 720, or 754 | 3 |
BA 605 | 3 | BA 642 | 3 |
MC 301 | 1 | MC 418 | 3 |
MC 322 | 3 | MC 406 | 3 |
MC 330 ( or AE/BA/EP/FA/GV/HA/IT/MC/VF Elective) | 3-9 | Foreign Culture and Conversation Elective | 3 |
MC 400 | 3 | ||
16-22 | 15 | ||
Fifth Year | |||
Fall | Hours | Spring | Hours |
BA 643 | 3 | BA 625 | 3 |
MC or Business-Related Elective | 3 | MC or Business-Related Elective | 3 |
MC or Business-Related Elective | 3 | Graduate-Business Elective | 3 |
Graduate-Business Elective | 3 | Graduate-Business Elective | 3 |
Graduate-Business Elective | 3 | Open Elective | 3 |
15 | 15 | ||
Total Hours: 150-157 |