B.S. Mass Communications - Marketing Communications/Master of Business Administration

The Marketing Communications & Master of Business Administration program prepares students for careers in public relations, advertising, social media, and marketing through theory and practice. It offers students an project-based curriculum that focuses on communicating an organization’s brand, online persona, image, and reputation. Students generate creative solutions and compelling stories that address clients' marketing challenges while appealing to their consumers. This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, writing, video, and web design while taking core communications and marketing courses. As students progress in this concentration they will have the opportunity to work with clients and complete internships to apply what they have learned while developing a professional portfolio of work.

During years four & five of the Marketing Communications MBA program students will take an additional 30 credits of graduate business and management courses designed to develop and strengthen skills in analysis, decision-making, and implementation. The program balances strengths in the traditional areas of accounting, finance, management, and marketing with careful attention to the development of skills in communication, interpersonal relations, and leadership which are essential to effective performance in organizations. 

GENERAL EDUCATION COURSES
CM 100Speech3
EH 105College Writing3
HE 111The Husson Experience ***1
MC 101Introduction to Media3
MC 236History of Mass Communications3
MC 400Ethics in Media3
PY 111General Psychology3
VF 245Photography I3
Foreign Culture and Conversation Elective3
Historical Elective3
Lab Science Elective (Must also qualify as a sustainability elective)3-4
Literature Elective3
Math I Elective4
Math II Elective3
Perspectives Elective3
Philosophical Elective3
MARKETING PROGRAM CLASSES
CM 200Interpersonal Communication3
DA 110Data Exploration & Visualization3
GV 245Graphic Design I 3
IT 121Computer Applications for Digital Media3
IT 202Web Design for Non-Majors3
MC 116Intro to Public Relations3
MC 216Principles of Advertising3
MC 220Introduction to Marketing3
MC 228Digital Marketing Principles and Strategies3
MC 301Career Preparation1
MC 314Cross Cultural Communication3
MC 316Advertising Campaigns3
MC 317Public Relations Techniques3
MC 319Media Marketing and Sales 3
MC 322Social Media Marketing3
MC 338Communication Research Methods3
MC 330Mass Communications Internship (or AE/BA/EP/FA/GV/HA/IT/MC/VF Elective)3-9
MC 406Media Law and Regulation3
MC 418Marketing Communications Campaigns3
VF 100Intro to Video Production3
ELECTIVES
AE/BA/EP/FA/GV/HA/IT/MC/VF3
MC or Business-Related Electives9
Open Elective3
GRADUATE BUSINESS CLASSES
BA 600Research Methods in Business and Education3
BA 605Management Communications3
BA 625Global Strategic Management3
BA 643Strategic Change Management3
BA 642Leadership in Business and Professions3
Choose One from the following:3
Marketing Management
Strategic Marketing for Nonprofit Organizations
Advanced Sales and Marketing in Hospitality
Strategic Selling
Graduate Business Electives12
Total Hours150-157
First Year
FallHoursSpringHours
EH 1053CM 1003
HE 111***1MC 2203
IT 1213VF 1003
MC 1013Math I Elective4
MC 1163Perspectives Elective3
 13 16
Second Year
FallHoursSpringHours
CM 2003DA 1103
GV 2453MC 2283
MC 2163VF 2453
PY 1113Literature Elective3
Math II Elective3Philosophical Elective3
 15 15
Third Year
FallHoursSpringHours
MC 3143IT 2023
MC 3163MC 2363
MC 3173MC 3193
Historical Elective3MC 3383
AE/BA/EP/FA/GV/HA/IT/MC/VF3Lab Science Elective (Must also qualify as a sustainability elective)3-4
 15 15-16
Fourth Year
FallHoursSpringHours
BA 6003BA 621, 712, 720, or 7543
BA 6053BA 6423
MC 3011MC 4183
MC 3223MC 4063
MC 330 ( or AE/BA/EP/FA/GV/HA/IT/MC/VF Elective)3-9Foreign Culture and Conversation Elective3
MC 4003 
 16-22 15
Fifth Year
FallHoursSpringHours
BA 6433BA 6253
MC or Business-Related Elective3MC or Business-Related Elective3
MC or Business-Related Elective3Graduate-Business Elective3
Graduate-Business Elective3Graduate-Business Elective3
Graduate-Business Elective3Open Elective3
 15 15
Total Hours: 150-157