B.S. Mass Communications - Marketing Communications/Master of Business Administration

The Marketing Communications & Master of Business Administration program prepares students for careers in public relations, advertising, social media, and marketing through theory and practice. It offers students an project-based curriculum that focuses on communicating an organization’s brand, online persona, image, and reputation. Students generate creative solutions and compelling stories that address clients' marketing challenges while appealing to their consumers. This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, writing, video, and web design while taking core communications and marketing courses. As students progress in this concentration they will have the opportunity to work with clients and complete internships to apply what they have learned while developing a professional portfolio of work.

During years four & five of the Marketing Communications MBA program students will take an additional 30 credits of graduate business and management courses designed to develop and strengthen skills in analysis, decision-making, and implementation. The program balances strengths in the traditional areas of accounting, finance, management, and marketing with careful attention to the development of skills in communication, interpersonal relations, and leadership which are essential to effective performance in organizations.