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B.S. Mass Communications - Marketing Communications

The Marketing Communications concentration offer students an education that focuses on the communication of an organization’s brand, image and reputation as well as learning how to influence consumers through the use of marketing, public relations, advertising, and social media. This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, writing, video, and web design along with a core of business and marketing courses. As students progress in this concentration they will have the opportunity to work with clients to apply the knowledge and skills while acquiring a professional portfolio of work. 

General education requirements
CM 100Speech3
EH 123Rhetoric and Composition I3
EH 124Rhetoric and Composition II3
EH 200Approaches to Literature3
HE 111The Husson Experience ***1
HY 211American National Government3
HY 301The 20th Century3
MS 141Contemporary College Algebra4
MS 132Probability and Statistics3
PY 111General Psychology3
Fine Arts Elective3
Foreign Culture and Conversation Elective3
Humanities Elective3
Lab Science Elective3-4
Open Electives6
Mass Communications Core Requirements
CM 200Interpersonal Communication3
CT 121Computer Applications for Digital Media3
CT 202Web Design for Non-Majors3
CT 211Search Engine Marketing3
MC 101Introduction to Media3
MC 131Voice and Diction3
MC 236History of Mass Communications3
MC 301Career Preparation1
MC 400Ethics in Media3
Marketing Communications Concentration Requirements
CT 245Digital Photography I3
MC 116Intro to Public Relations3
MC 216Principles of Advertising3
MC 220Introduction to Marketing3
MC 245Graphic Design for Print3
MC 316Advertising Campaigns3
MC 317Public Relations Techniques3
MC 319Media Marketing and Sales 3
MC 322Social Media Marketing3
MC 335Graphic Design for Print II3
MC 338Communication Research Methods3
MC 418Marketing Communications Campaigns3
MC/CT/EP Elective12
Total Hours120-121

Suggested Course Sequence

First Year
CT 1213MC 2203
EH 1233CM 1003
MC 1163EH 1243
MS 1414MC 2363
HE 111***1MS 1323
MC 1013 
 17 15
Second Year
CM 2003CT 2023
HY 2113CT 2453
MC 1313EH 2003
MC 2163MC 3193
MC 2453Lab Science Elective3-4
 15 15-16
Third Year
HY 3013CT 2113
MC 3353MC 3163
PY 1113Fine Arts Elective3
MC 3173Humanities Elective3
MC 3223MC/CT/EP Elective3
 15 15
Fourth Year
MC 3011MC 4003
MC 3383MC 4183
Foreign Culture and Conversation Elective3MC/CT/EP Elective3
MC/CT/EP Elective3MC/CT/EP Elective3
Open Elective3Open Elective3
 13 15
Total Hours: 120-121

Credit may not be required for degree completion.