B.S. Mass Communications - Marketing Communications

The Marketing Communications concentration offers students an education that focuses on communicating an organization’s brand, image and reputation.  Students  learn how to influence consumers through the use of marketing, public relations, advertising, and social media. This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, writing, video, and web design while taking core business and marketing courses. As students progress in this concentration they will have the opportunity to work with clients to apply what they have learned while developing a professional portfolio of work. 

General Education Requirements
CM 100Speech3
CM 200Interpersonal Communication3
EH 123Rhetoric and Composition I3
EH 124Rhetoric and Composition II3
EH 200Approaches to Literature3
HY 301The 20th Century3
HE 111The Husson Experience ***1
MC 236History of Mass Communications3
MC 400Ethics in Media3
MC 418Marketing Communications Campaigns3
MS 141Contemporary College Algebra4
MS 132Probability and Statistics3
PY 111General Psychology3
Fine Arts Elective3
Foreign Culture and Conversation Elective3
Global Perspective Elective3
Lab Science Elective3-4
NESCom Core Classes
CT 245Photography I3
IT 121Computer Applications for Digital Media3
MC 101Introduction to Media3
MC 301Career Preparation1
MC 406Media Law and Regulation3
Mass Communications Core Requirements
CT 100Intro to Video Production3
IT 202Web Design for Non-Majors3
MC 131Voice and Diction3
MC 322Social Media Marketing3
Marketing Communications Career Classes
MC 116Intro to Public Relations3
MC 216Principles of Advertising3
MC 220Introduction to Marketing3
MC 228Digital Marketing Principles and Strategies3
MC 245Graphic Design3
MC 316Advertising Campaigns3
MC 317Public Relations Techniques3
MC 319Media Marketing and Sales 3
MC 338Communication Research Methods3
MC/BA/CT/EP/FA/HA Career Electives18
BA 101 Introduction to Business
BA 243 The Business of Innovation
BA 300 Business Presentations
BA 310 Organization and Management
BA 312 Non-Profit Management and Leadership
BA 422 Sales and Sales managemnet
BA 425 Marketing Management
CT 239 Electronic News Gathering
EP 135 Media Performance
FA 115 2D Design
FA 120 Drawing
FA 205 Painting
FA 210 Pastel Painting
FA 220 Introduction to Cartooning and Storyboarding
HA 101 Intro to Hospitality Mgmnt
HA 200 Tourism and Travel
HA 303 Event Planning and Management
HA 311 Destination Management and Marketing
Search Engine Marketing
MC 114 Intro to News Reporting
MC 330 Mass Communications Internship
MC 324 Professional Blogging
MC 329 Digitial Illustration
MC 335 Graphic Design
MC 347 Photojournalism
CT 345 Digital Photography II
Total Hours120-121

Suggested Course Sequence

First Year
EH 1233CT 1003
HE 111***1EH 1243
IT 1213MC 2203
MC 1013MC 2363
MC 1163MS 1414
 13 16
Second Year
CM 1003CM 2003
EH 2003CT 2453
MC 2163IT 2023
MC 2453HY 2113
MS 1323MC 1313
 15 15
Third Year
MC 2283MC 3163
MC 3173MC 3223
PY 1113MC 3383
Global Perspectives Electives3Fine Arts Elective3
Lab Science Elective3-4MC/BA/CT/EP/FA/HA/IT Elective3
 15-16 15
Fourth Year
MC 3011MC 4063
MC 3193MC 4183
MC 4003 MC/BA/CT/EP/FA/HA/IT Elective3
Foreign Culture and Conversation Elective3 MC/BA/CT/EP/FA/HA/IT Elective3
MC/BA/CT/EP/FA/HA/IT Elective3MC/BA/CT/EP/FA/HA/IT Elective3
MC/BA/CT/EP/FA/HA/IT Elective3 
 16 15
Total Hours: 120-121

 Credit may not be required for degree completion.