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BA 245. Marketing Fundamentals. 3 Hours.

The course covers the language and issues of marketing with an emphasis on developing responsive marketing strategies that meet customer needs. The course focuses on marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics will be incorporated into the course including the external environment (economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.