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MC 220. Introduction to Marketing. 3 Hours.

The course in an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. In addition, the course provides emphasis on self-marketing and concise oral and written presentation.