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MC 317. Public Relations Techniques. 3 Hours.

This course is designed to apply the fundamental principles of public relations. Through case studies and application, students learn how to develop and implement public relations campaigns. Emphasis is on the application of the four-step process in solving public relations problems. In this course, a student carries out public relations research, develops a public relations plan, implements components of that plan, and evaluates the results. Students also explore ethics and legal considerations, measurements and assessment methods, media relations, news conferences, special event planning, and crisis communication. Prerequisite(s): MC 116 and MC 245.