B.S. Marketing Communications

The Marketing Communications degree combines business knowledge with communication skills to prepares students for careers in marketing, public relations, advertising, social media, and sales through theory and practice. It offers students a project-based curriculum that focuses on communicating an organization’s brand, online persona, image, and reputation to generate sales and revenue. Students generate creative solutions and compelling stories that address clients' marketing challenges while appealing to their consumers. This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, video, and web design while taking core communications and marketing courses. As students progress in this concentration they will have the opportunity to work with clients as part of a student-run agency and complete internships to apply what they have learned while developing a professional portfolio of work.

Upon completing the Marketing Communications degree program students will be able to:

1. Apply strategic communication in all forms including written, verbal, visual, digital, interpersonal, and interprofessional as appropriate for the profession.

2. Apply industry-wide legal and ethical standards.

3. Conduct primary research utilizing industry standard techniques and in-depth analysis to identify consumer markets and behavior along with pertinent social, economic, cultural, and political influences.

4. Evaluate the use of theory, concepts, and terminology as appropriate for the task and profession.

5. Evaluate current tools and technology to create marketing communications plans and produce commercially viable products that meet client needs.

6. Understand the history and career opportunities within the industry

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May not be required for degree completion.