The Competitive Intelligence certificate is designed to provide students with foundational knowledge and skills to pursue a career in a new and dynamic field of integrated business intelligence. Competitive Intelligence (CI) involves the entire business landscape going beyond market research or business intelligence to include customers, distributors, suppliers, technology, political factors, societal changes, government regulations, legal issues, competitors, industries, demographics, and legislation. CI is knowledge and foreknowledge giving strategic decision-makers insights, forecasts, and estimates of what is to come.
These certificate courses can be applied to a degree in Business Administration at Husson University, enhance a degree in another discipline, or augment prior learning to provide for a change in career.
| Required Courses | ||
| BA 429 | Competitive Intelligence | 3 |
| MK 338 | Marketing Research | 3 |
| Choose one of the following | 3 | |
| Data Exploration & Visualization | ||
| Introduction to Data Analytics | ||
| Choose two of the following | 6 | |
| Internship | ||
| Business Strategy | ||
| Marketing Management | ||
| Consumer Behavior | ||
| Sales and Sales Management | ||
| Total Hours | 15 | |