B.S. Marketing

Husson’s online Marketing degree program prepares students to create campaigns that integrate all channels of marketing including social media, advertising, public relations, and digital marketing. The project-based curriculum focuses on communicating an organization’s brand, online persona, image, and reputation. Students learn to generate creative solutions and compelling stories that address marketing challenges while appealing to consumers. Projects and assignments will expand creative skill sets with classes in graphic design, photography, video, and web design. The program provides opportunities to work with clients and complete internships to apply in-class learning while developing a professional portfolio.

Upon completing the online Marketing degree program students will be able to:

1. Apply strategic communication in all forms including written, verbal, visual, digital, interpersonal, and interprofessional as appropriate for the profession.

2. Apply industry-wide legal and ethical standards.

3. Conduct primary research utilizing industry standard techniques and in-depth analysis to identify consumer markets and behavior along with pertinent social, economic, cultural, and political influences.

4. Evaluate the use of theory, concepts, and terminology as appropriate for the task and profession.

5. Evaluate current tools and technology to create marketing communications plans and produce commercially viable products that meet client needs.

6. Understand the history and career opportunities within the industry

GENERAL EDUCATION
BA 302Business Ethics3
CM 200Interpersonal Communication3
EH 105College Writing3
HE 114Husson Experience & Building Professional Skills3
MC 101Introduction to Mass Communications3
VF 245Photography I3
Foreign Culture and Conversation Elective3
Historical Elective3
Lab Science Elective (Must also qualify as a Sustainability Elective)3-4
Literature Elective3
Math I Elective3-4
Math II Elective3
Philosophical Elective3
Psychological or Sociological Elective3
NESCOM CORE
GV 245Graphic Design I 3
IT 110Data Exploration & Visualization3
or IT 214 Spreadsheet Concepts and Applications
MC 301Career Preparation1
VF 100Intro to Video Production3
NESCom Concentration
BA 211Microeconomics3
BA 310Organization and Management3
GV 145Design Thinking and Innovation3
IT 202Web Design for Non-Majors3
MC 116Intro to Public Relations3
MC 314Cross Cultural Communication3
MK 216Principles of Advertising3
MK 220Marketing Fundamentals3
MK 228Digital Marketing Principles and Strategies 3
MC 317Public Relations Techniques3
MK 322Social Media Marketing 3
MK 326Consumer Behavior 3
MK 338Marketing Research3
MK 418Agency Practicum II3
MK 422Sales and Sales Management 3
NESCom Electives/Open Electives
Open Elective24
Total Hours121-123
First Year
FallHoursSpringHours
EH 1053CM 2003
HE 1143GV 1453
MC 1013MK 2203
MC 1163Literature Elective3
IT 110 or 2143Math I Elective3-4
 15 15-16
Second Year
FallHoursSpringHours
BA 2113MK 2283
GV 2453VF 2453
MK 2163Historical Elective3
Math II Elective3Philosophical Elective3
Psychological or Sociological Elective3Open Elective3
 15 15
Third Year
FallHoursSpringHours
BA 3103IT 2023
MC 3143MK 3383
MC 3173VF 1003
MK 3223Lab Science Elective (Must also qualify as a Sustainability Elective)3-4
Open Elective3Open Elective3
 15 15-16
Fourth Year
FallHoursSpringHours
BA 3023MK 4183
MC 3011Open Elective3
MK 3263Open Elective3
MK 4223Open Elective3
Foreign Culture and Conversation Elective3Open Elective3
Open Elective3 
 16 15
Total Hours: 121-123