B.S. Marketing

Husson’s online Marketing degree program prepares students to create campaigns that integrate all channels of marketing including social media, advertising, public relations, and digital marketing. The project-based curriculum focuses on communicating an organization’s brand, online persona, image, and reputation. Students learn to generate creative solutions and compelling stories that address marketing challenges while appealing to consumers. Projects and assignments will expand creative skill sets with classes in graphic design, photography, video, and web design. The program provides opportunities to work with clients and complete internships to apply in-class learning while developing a professional portfolio.

Upon completing the online Marketing degree program students will be able to:

1. Apply strategic communication in all forms including written, verbal, visual, digital, interpersonal, and interprofessional as appropriate for the profession.

2. Apply industry-wide legal and ethical standards.

3. Conduct primary research utilizing industry standard techniques and in-depth analysis to identify consumer markets and behavior along with pertinent social, economic, cultural, and political influences.

4. Evaluate the use of theory, concepts, and terminology as appropriate for the task and profession.

5. Evaluate current tools and technology to create marketing communications plans and produce commercially viable products that meet client needs.

6. Understand the history and career opportunities within the industry