B.S. Marketing Communications

The Marketing Communications degree combines business knowledge with communication skills to prepares students for careers in marketing, public relations, advertising, social media, and sales through theory and practice. It offers students a project-based curriculum that focuses on communicating an organization’s brand, online persona, image, and reputation to generate sales and revenue. Students generate creative solutions and compelling stories that address clients' marketing challenges while appealing to their consumers. This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, video, and web design while taking core communications and marketing courses. As students progress in this concentration they will have the opportunity to work with clients as part of a student-run agency and complete internships to apply what they have learned while developing a professional portfolio of work.

Upon completing the Marketing Communications degree program students will be able to:

1. Apply strategic communication in all forms including written, verbal, visual, digital, interpersonal, and interprofessional as appropriate for the profession.

2. Apply industry-wide legal and ethical standards.

3. Conduct primary research utilizing industry standard techniques and in-depth analysis to identify consumer markets and behavior along with pertinent social, economic, cultural, and political influences.

4. Evaluate the use of theory, concepts, and terminology as appropriate for the task and profession.

5. Evaluate current tools and technology to create marketing communications plans and produce commercially viable products that meet client needs.

6. Understand the history and career opportunities within the industry

General Electives
BA 302Business Ethics3
CM 100Speech 3
or CM 200 Interpersonal Communication
EH 105College Writing3
HE 111The Husson Experience ***1
MC 101Introduction to Mass Communications3
VF 245Photography I3
Foreign Culture and Conversation Elective3
Historical Elective3
Literature Elective3
Math I Elective4
Math II Elective3
Lab Science Elective (Must also qualify as Sustainability) 3-4
Philosophical Elective3
Psychological/Sociological Elective3
NESCom Core
IT 121Computer Applications for Digital Media3
or IT 214 Spreadsheet Concepts and Applications
GV 245Graphic Design I 3
MC 301Career Preparation1
VF 100Intro to Video Production3
AE/GV/IT/MC/MK/VF/XR3
Marketing Concentration
BA 210Economics Overview for Non-Business Majors3
BA 310Organization and Management3
GV 145Design Thinking and Innovation3
IT 110Data Exploration & Visualization3
IT 202Web Design for Non-Majors3
MC 116Intro to Public Relations3
MK 216Principles of Advertising3
MK 220Marketing Fundamentals3
MK 228Digital Marketing Principles and Strategies 3
MC 314Cross Cultural Communication3
MK 315Agency Practicum I (Or AE/BA/FA/HA/IT/MK/SM/VF/XR Elective)3
MC 317Public Relations Techniques3
MK 322Social Media Marketing 3
MK 326Consumer Behavior 3
MK 330Marketing Communications Internship (Or AE/BA/FA/HA/IT/MK/SM/VF/XR Elective)3
MK 338Marketing Research3
MK 418Agency Practicum II3
MK 422Sales and Sales Management 3
NESCom Electives / Open
AE/BA/FA/HA/IT/MK/SM/VF/XR6
Open Elective6
Total Hours120-121
First Year
FallHoursSpringHours
EH 1053CM 100 or 2003
HE 111***1GV 1453
IT 121 or 2143MK 2203
MC 101 or BA 1013Math I Elective4
MC 1163Literature Elective3
 13 16
Second Year
FallHoursSpringHours
BA 2103IT 1103
GV 2453MK 2283
MK 2163VF 2453
Math II Elective3Historical Elective3
Psychological or Sociological Elective3Philosophical Elective3
 15 15
Third Year
FallHoursSpringHours
BA 3103MK 3383
MC 3143IT 2023
MC 3173VF 1003
MK 3223Lab Science Elective (Must also qualify as a sustainability elective)3-4
AE/BA/FA/HA/IT/MK/SM/VF/XR Elective3Open Elective3
 15 15-16
Fourth Year
FallHoursSpringHours
BA 3023MK 330 (Or AE/BA/FA/HA/IT/MK/SM/VF/XR Elective)3
MC 3011MK 4183
MK 315 (Or AE/BA/FA/HA/IT/MK/SM/VF/XR Elective)3AE/GV/IT/MC/MK/VF/XR Elective3
MK 3263AE/BA/FA/HA/IT/MK/SM/VF/XR Elective3
MK 4223Open Elective3
Foreign Culture and Conversation Elective 3 
 16 15
Total Hours: 120-121
***

May not be required for degree completion.