B.S. Marketing Communications/M.B.A.

The dual Bachelor of Science Marketing Communications/Masters in Business Admissions degree offers the opportunity earn both degrees in five years as opposed to the six years it would take to pursue the degrees separately. The five year program is a combined 150 credits centered on marketing and business classes. The Marketing Communications undergraduate program combines business knowledge with communication skills to prepares students for careers in marketing, public relations, advertising, social media, and sales through theory and practice. It offers students a project-based curriculum that focuses on communicating an organization’s brand, online persona, image, and reputation to generate sales and revenue. Students generate creative solutions and compelling stories that address clients' marketing challenges while appealing to their consumers. This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, video, and web design while taking core communications and marketing courses. As students progress in this concentration they will have the opportunity to work with clients as part of a student-run agency and complete internships to apply what they have learned while developing a professional portfolio of work. The additional Master of Business Administration’s curriculum is designed to develop and strengthen skills in analysis, decision-making, and implementation. The program balances strengths in the traditional areas of accounting, finance, management, and marketing with careful attention to the development of skills in communication, interpersonal relations, and leadership which are essential to effective performance in organizations.

Upon completing the BS Marketing Communications/MBA dual-degree program students will be able to:

1. Apply strategic communication in all forms including written, verbal, visual, digital, interpersonal, and interprofessional as appropriate for the profession.

2. Apply industry-wide legal and ethical standards.

3. Conduct primary research utilizing industry standard techniques and in-depth analysis to identify consumer markets and behavior along with pertinent social, economic, cultural, and political influences.

4. Evaluate the use of theory, concepts, and terminology as appropriate for the task and profession.

5. Evaluate current tools and technology to create marketing communications plans and produce commercially viable products that meet client needs.

6. Understand the history and career opportunities within the industry

Additionally, upon completing the MBA coursework students will able to to:

  • Apply best practices to solve managerial issues
  • Integrate theories and practice to perform strategic analysis
  • Demonstrate effective written forms of communication and oral business presentations
  • Implement leadership skills to work effectively within diverse teams
  • Identify and analyze ethical responsibilities of businesses
  • Apply decision-making techniques, using both quantitative and qualitative analysis, to management issues
General Electives
BA 302Business Ethics3
CM 100Speech3
or CM 200 Interpersonal Communication
EH 105College Writing3
HE 111The Husson Experience ***1
MC 101Introduction to Mass Communications3
VF 245Photography I3
Foreign Culture and Conversation Elective3
Historical Elective3
Literature elective3
Math I Elective4
Math II Elective3
Lab Science Elective (Must also qualify as Sustainability)3-4
Philosophical Elective3
Psychological/Sociological Elective3
NESCom Core
IT 121Computer Applications for Digital Media3
or IT 214 Spreadsheet Concepts and Applications
GV 245Graphic Design I 3
MC 301Career Preparation1
VF 100Intro to Video Production3
AE/BA/FA/HA/IT/MK/SM/VF/XR3
Marketing Concentration
BA 210Economics Overview for Non-Business Majors3
BA 310Organization and Management3
GV 145Design Thinking and Innovation3
IT 110Data Exploration & Visualization3
IT 202Web Design for Non-Majors3
MC 116Intro to Public Relations3
MK 216Principles of Advertising3
MK 220Marketing Fundamentals3
MK 228Digital Marketing Principles and Strategies 3
MK 315Agency Practicum I (Or AE/BA/FA/HA/IT/MK/SM/VF/XR)3
MC 314Cross Cultural Communication3
MC 317Public Relations Techniques3
MK 322Social Media Marketing 3
MK 326Consumer Behavior 3
MK 330Marketing Communications Internship (Or AE/BA/FA/HA/IT/MK/SM/VF/XR)3
MK 338Marketing Research3
MK 418Agency Practicum II3
MK 422Sales and Sales Management 3
Electives
MK or Business Related Electives6
Open Electives6
Graduate Classes
BA 600Research Methods in Business and Education3
BA 602Managerial Accounting3
BA 620Financial Management3
BA 625Global Strategic Management3
BA 642Leadership in Business and Professions3
BA 643Strategic Change Management3
Graduate - Business Electives12
Total Hours150-151
First Year
FallHoursSpringHours
EH 1053CM 100 or 2003
HE 111***1GV 1453
IT 121 or 2143MK 2203
MC 1013Math I Elective4
MC 1163Literature Elective3
 13 16
Second Year
FallHoursSpringHours
BA 2103IT 1103
GV 2453MK 2283
MK 2163VF 2453
Math II Elective3Historical Elective3
Psychological/Sociological Elective3Philosophical Elective3
 15 15
Third Year
FallHoursSpringHours
BA 3103IT 2023
MC 3143MK 3383
MK 315 (Or AE/BA/FA/HA/IT/MK/SM/VF/XR Elective)3VF 1003
MC 3173Lab Science Elective (Must also qualify as a sustainability elective)3-4
MK 3223Open Elective3
 15 15-16
Fourth Year
FallHoursSpringHours
BA 3023BA 6023
BA 6003MK 330 (Or AE/BA/FA/HA/IT/MK/SM/VF/XR Elective)3
MC 3011MK 4183
MK 3263AE/BA/FA/HA/IT/MK/SM/VF/XR3
MK 4223Graduate-Business Elective3
Foreign Culture and Conversation Elective3 
 16 15
Fifth Year
FallHoursSpringHours
BA 6203BA 6253
BA 6433BA 6423
MK or Business Related Elective3MK or Business Related Elective3
Graduate - Business Elective3Graduate - Business Elective3
Graduate - Business Elective3Open Elective3
 15 15
Total Hours: 150-151
***

May not be required for degree completion.