The Competitive Intelligence certificate is designed to provide students with foundational knowledge and skills to pursue a career in a new and dynamic field of integrated business intelligence. Competitive Intelligence (CI) involves the entire business landscape going beyond market research or business intelligence to include customers, distributors, suppliers, technology, political factors, societal changes, government regulations, legal issues, competitors, industries, demographics, and legislation. CI is knowledge and foreknowledge giving strategic decision-makers insights, forecasts, and estimates of what is to come.

These certificate courses can be applied to a degree in Business Administration at Husson University, enhance a degree in another discipline, or augment prior learning to provide for a change in career.

Required Courses
BA 429Competitive Intelligence3
MK 338Marketing Research3
Choose one of the following3
Data Exploration & Visualization
Introduction to Data Analytics
Choose two of the following6
Business Strategy
Marketing Management
Consumer Behavior
Sales and Sales Management
Total Hours15