This program provides a very strong core of hospitality and tourism courses and a varied general education background leading to a strategically balanced business acumen in the area of sales and marketing. Hospitality and Tourism Management students are required to maintain a 2.0 overall cumulative grade point average and a 2.0 overall grade point average in their major courses. Students in this concentration will complete the program objectives for the B.S. Hospitality and Tourism Management degree and will be required to:
- Demonstrate knowledge of the basic principles of marketing
- Demonstrate knowledge of the basic principles of sales
- Demonstrate knowledge of the importance of global markets
- Apply statistical, problem solving and critical thinking skills
| Concentration in Sales Marketing Courses | ||
| BA 425 | Marketing Management | 3 |
| BA 428 | Strategic Selling | 3 |
| BA 437 | International Marketing | 3 |
| MK 216 | Principles of Advertising | 3 |
| Total Hours | 12 | |