B.S. Hospitality & Tourism Management - Sales and Marketing

This program provides a very strong core of hospitality and tourism courses and a varied general education background leading to a strategically balanced business acumen in the area of sales and marketing.  Hospitality and Tourism Management students are required to maintain a 2.0 overall cumulative grade point average and a 2.0 overall grade point average in their major courses.  Students in this concentration will complete the program objectives for the B.S. Hospitality and Tourism Management degree and will be required to: 

• Demonstrate knowledge of the basic principles of marketing
• Demonstrate knowledge of the basic principles of sales
• Demonstrate knowledge of the importance of global markets 
• Apply statistical, problem solving and critical thinking skills