This program provides a very strong core of hospitality and tourism courses and a varied general education background leading to a strategically balanced business acumen in the area of sales and marketing.  Hospitality and Tourism Management students are required to maintain a 2.0 overall cumulative grade point average and a 2.0 overall grade point average in their major courses.  Students in this concentration will complete the program objectives for the B.S. Hospitality and Tourism Management degree and will be required to: 

  • Demonstrate knowledge of the basic principles of marketing
  • Demonstrate knowledge of the basic principles of sales
  • Demonstrate knowledge of the importance of global markets 
  • Apply statistical, problem solving and critical thinking skills 

Concentration in Sales Marketing Courses
BA 425Marketing Management3
BA 428Strategic Selling3
BA 437International Marketing3
MK 216Principles of Advertising3
Total Hours12