Competitive intelligence is the systematic and ethical process of collecting and interpreting information about an organization’s external environment, including competitors, customers, markets, emerging technologies, industry trends, regulatory developments, and broader economic, political, and social factors. The Certificate in Competitive Intelligence provides students with a foundation in the principles and practices of gathering and analyzing information from diverse sources and transforming that information into actionable insights that support strategic decision-making, organizational planning, innovation, risk management, and competitive advantage. Designed to complement business and non-business fields alike, the certificate prepares students to contribute to data-informed decision-making in a rapidly changing global environment.
| Required Courses | ||
| BA 429 | Competitive Intelligence | 3 |
| MK 338 | Marketing Research | 3 |
| Choose one of the following | 3 | |
| Data Exploration & Visualization | ||
| Introduction to Data Analytics | ||
| Choose two of the following | 6 | |
| Internship | ||
| Business Strategy | ||
| Marketing Management | ||
| Consumer Behavior | ||
| Sales and Sales Management | ||
| Total Hours | 15 | |